Behind The Scenes- Music Marketing Project

 

I linked above a behind- the- scenes reel that me and my group created while documenting our music video for our music marketing project. Enjoy!

Music Marketing Project

Initial Research and Planning:
Learning about UMG - its history, big names like Taylor Swift, Bad Bunny, and Adele, partnerships with companies such as Disney Music Group and Spotify - offered me insight into how major labels advertise and distribute music. Also, understanding how they operate is what helped underscore the importance of solid digital and non-digital marketing strategies.

For our music marketing project, my group and I conducted detailed research into many aspects of the music industry. Specifically, I studied The Killers, and their successful strategies in order to gain insight on how i could apply said strategies into my project, making my "band" successful.
 
Case Study: The Killers
The Killers, a Las Vegas-based band, successfully combine the elements of grandeur, and being personal with their lyrics/ songwriting, speaking to Millennials and Gen Z. On the digital marketing front, we have things like WME booking and promotion, while non-digital includes major festivals such as Lollapalooza. Their brand narratives and working-class themes have inspired ideas around how Midnight Signals will present and connect with audiences.

Application to Music Marketing Project:
The research has been pivotal in influencing how I design the mockups for Midnight Signals. I now realize the following key takeaways:

Target Audience: Know who the audience for our band is in terms of demographic, lifestyle, and interests.

Brand Identity: Create visuals and messages that fit the band’s style and their story.

Balanced Marketing Techniques: Balancing both digital (social media, streaming) and non-digital (events, merchandise) for more effective engagement strategies with the fans.

By studying UMG and The Killers, I've gathered important insights to drive my designs. For now, I am working on the mockups and designs of my bands merchandise and online presence, including their website, and their socials, all of which have been greatly influenced by my research.