Research for CCR #2

 Firstly- let's begin by boiling down the research question at hand:

How does your product engage with audiences, and how would it be distributed?

 Horror movies typically engage audiences through a combination of suspense tactics, creating atmosphere, and emotional connections with viewers. My opening scene uses a mix of eerie sound design (made by our amazingly talented friend), dimmed lighting (as well as candle-light) , and a compelling hook/ storyline, through the use of blood, in order to capture readers attentions.

 Different tactics, such as jump scares, tension- building music, as well as relatable, and down- to earth character that resonate with audiences can also enhance audience engagement.

 In terms of distribution, independent horror films tend to gain more traction through being presented in film festivals, as opposed to being shown in large movie theater chains (such as AMC, Regal, Cinemark), which can be a more unrealistic goal. Alternatively, we could also show our film in small, local theaters, which are usually more prone to showing independent films.

Social media marketing, and online streaming platforms such as YouTube, Vimeo, and Shudder are also very helpful when it comes to distributing the film on small platforms, which can reach larger audiences then a local, small theater, or a small film festival could. If aiming for a wider release, partnerships with more indie production companies, as well as the use of platforms like Amazon Prime, or Netflix, would be the most useful to reach a larger audience.